Security industry reacts to FCC’s proposed IoT ‘Cyber Trust Mark’ program

…Brandon Pugh, director of the R Street Institute’s Cybersecurity and Emerging Threats team, said consumers stand to benefit by being able to evaluate products for security and by making purchases accordingly. “However,” he added, “consumer awareness will be a challenge because the label has limited utility if consumers do not understand, value or use it.

“As the label is implemented, efforts should harmonize label standards both nationally and internationally, ensure labels remain current as threats change, monitor the degree to which data privacy standards are incorporated, and look at incentives for quicker adoption and methods to stop fraudulent actors.”